Video marketing is fundamental for any business in today’s world. This form of marketing cannot be ignored. Sample these facts: 55% of all website traffic will be obtained through video. Platforms such as YouTube, Vimeo, and videos on company websites are therefore integral for businesses across the board.
Why are videos so much more engaging?
Ultimately we are being distracted by the next thing and have a very short attention span- 8 seconds. So a business or brand needs to find ways to engage their audience, with whatever they’re selling or offering and using video is fast becoming the best marketing tool can help achieve this goal.
How does a digital marketing campaign benefit your company?
The right campaign can help reach your audience in a quick and effective manner. Additionally, you don’t need to be a large established company, in fact, this is where start up’s and small businesses can often compete very well. They can produce video products at a rapid pace and more often than larger companies who need to teams of people to check and verify a video production before it goes live. Video marketing also provides a great way of measuring results and establishing the ROI, through tracking audience engagement with the video’s.
Companies have also embraced the use of social media as a key campaign tool in online marketing. Social media platforms such as Facebook, Tumblr, LinkedIn and Twitter provide companies with a solid way of interacting with consumers in a more personable way. This benefits your company because it builds business-consumer relationship quite easily and effectively and by creating content that is audience-relevant, companies can harness the power of effective social media strategies. Video’s can be embedded into these social platforms and this way a marketing campaign can be syndicated across the social media accounts.
Brand development using digital marketing is set to benefit companies that use the latest insight in this competitive industry. One of the key advantages in this regard is that companies have the capacity to build a desirable brand. When companies use digital marketing effectively, they are better placed to create a personable environment that fosters the creation of a unique brand.
The use of videos as a broadcast channel for online marketing also creates a vital avenue for businesses to reach their audiences. The aforementioned facts show that improved campaign management in the use of company videos and video platforms creates engagement between the consumer and the company. This is an excellent way to get a deeper understanding of customer insights. Video broadcasting has, without a doubt, created a new frontier for marketing.
